Innovo IT, a long-standing client of ours, approached us for a website refresh after two years of successful collaboration. As their business evolved to cater specifically to creative and digital agencies, they recognised the need to align their online presence with this new niche. The primary objectives of this project were to create a fresh, clean design that effectively incorporated the colours from their logo and provided a more tailored experience for their target audience.
To meet Innovo IT’s objectives, we embarked on a comprehensive website redesign process…
We conducted research into the creative and digital agency market to understand their unique needs and preferences.
We used Innovo IT’s logo colors as a foundation for the website’s color scheme and ensured that branding elements were consistently applied throughout.
We implemented a responsive web design approach to ensure the website looked and functioned flawlessly on all devices, meeting modern standards.
The website’s layout was designed with a clean and intuitive structure, featuring clear navigation and engaging visuals to capture the attention of creative professionals.
We developed an interactive quiz that allowed visitors to answer a series of questions, ultimately guiding them toward the most suitable service package offered by Innovo IT.
All content, including text and images, was completely re-done to convey Innovo IT's expertise, specialisation, and commitment to their niche.
The incorporation of their logo colors adds a distinctive touch, reinforcing their brand identity. The interactive quiz feature streamlines the decision-making process for potential clients, enhancing user engagement and conversion rates. This project exemplifies our commitment to adapting and evolving with our clients, ensuring their online presence aligns with their evolving business strategies and objectives. Innovo IT's refreshed website positions them as an ideal partner for creative and digital agencies seeking IT solutions and services.
“Before working with the team at Plexa, I’d been through a number of false starts with my website and content marketing. From doing it all myself, to paying other website agencies lots of money for very little in return, I’d become very frustrated. Plexa came highly recommended as they have a ton of knowledge from working with IT companies just like ours. From the first conversation, to now and beyond the team have been excellent. They listened to what I wanted and needed and, more importantly, clearly laid out what they could do and also what I would need to do. Usually I get lots of vague promises but little to show for it. Plexa redesigned my website, welcoming my input, and my social and content marketing campaigns. I finally feel like I have a partner I can trust, I don’t need to chase or question what they are doing because they bring ideas and plans to me first. Often they articulate exactly what I’ve wanted to do but in a way that makes sense in terms of what I need to achieve. After a couple of months of my new website and content marketing being live, I can already see site visits, time spent on my site and interactions on social media increasing. I look forward to working with Plexa for a long time to come”.
Our commitment to Innovo IT extends far beyond the initial project launch. We provide comprehensive ongoing support to ensure their online presence remains vibrant and effective.
This includes crafting and publishing weekly blog posts, keeping the website meticulously backed up and up to date with the latest industry standards, seamlessly integrating new pages as needed, and making any necessary edits to maintain a polished and relevant online presence.
Furthermore, our dedication extends to monthly and weekly rebranding of MSP Marketing Edge content, consistently keeping their site fresh and engaging. In addition to these technical aspects, we also offer continuous advice and guidance to ensure the website continues to work optimally for Innovo IT, helping them achieve their business objectives in a dynamic digital landscape.
