Are You Wearing Too Many Hats?
If you’re running an MSP, it’s tempting to take on marketing or web design yourself, or to hire someone in-house to “handle it all.” But is that really the best use of your time and budget? The truth is, you should be focusing on what you do best serving your clients and growing your business not trying to become a marketing or web design expert overnight.
The Real Cost of Hiring In-House
Bringing in a full-time marketing or web design employee might sound like a good idea, but the costs add up quickly. Here’s what you’re really paying for:
- Salary: The average UK salary for a marketing manager is £35,000–£45,000 per year. A skilled web designer adds another £30,000–£40,000.
- National Insurance and Pension: Employers pay an extra 13.8% in National Insurance, plus pension contributions.
- Training and Tools: You’ll need to budget for ongoing training, software licences, and equipment.
- Sick days, holidays, and downtime: You’re paying even when there’s no new campaign or website to build.
When you add it all up, hiring in-house can easily cost £50,000–£70,000 a year or more.
Why Outsourcing Makes More Sense
1. Access to a Team of Experts
Outsourcing gives you instant access to a whole team copywriters, designers, strategists, and digital marketers without the cost or hassle of hiring each one individually.
2. Flexibility and Scalability
Need a new campaign, a website refresh, or just a few updates? Outsourcing lets you scale up or down as needed, paying only for what you use.
3. Fresh Ideas and Proven Strategies
External specialists work with lots of MSPs and other businesses, so they know what works (and what doesn’t). You get fresh, creative ideas and tried-and-tested strategies that deliver results.
4. Stay Focused on Your Business
Every hour you spend on marketing or web design is an hour you’re not serving clients or growing your MSP. Outsourcing lets you focus on what you do best.
5. Lower Cost, Higher Value
Outsourcing often costs far less than hiring in-house. For example, a professional marketing and web design package might run £400–£1,500 per month less than half the annual cost of a full-time employee, with no hidden extras.
Why “Doing It Yourself” Isn’t the Answer
You might think, “I’ll just do it myself and save money.” But unless you’re already a marketing or web design pro, you’ll spend more time learning than doing and the results may not reflect your brand’s true quality. DIY marketing often leads to inconsistent messaging, missed opportunities, and a website that doesn’t convert visitors into leads.
Overcoming Common Objections
- “I want someone who understands my business.”
A good outsourced partner takes time to learn your goals, brand, and market. You get the expertise and the personal touch. - “It feels like a big commitment.”
Most agencies offer flexible contracts, so you’re not tied down long-term. - “I’m worried about losing control.”
Outsourcing doesn’t mean handing over the reins. You stay in charge, setting direction and approving all work.
Ready to Work Smarter, Not Harder?
If you want to grow your MSP without the cost and hassle of hiring in-house or the overwhelm of doing it yourself outsourcing your marketing and web design is the way forward.
Book a free “get to know you” call to see how our team can help you save time, reduce costs, and get better results.
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