Are You Practising What You Preach?
As an MSP, you’re always talking to clients about the importance of regular backups. You invest in the right tools, automate the process, and make sure their critical data is protected. But when was the last time you checked your own website’s backup routine? If you haven’t, you could be leaving your business exposed to risks you work so hard to prevent for your clients.
Why Your MSP Website Needs Regular Backups
Websites Get Targeted Too
Even with the best security, websites are frequent targets for cyber attacks. A compromised site can mean downtime, lost leads, and a dent in your reputation.
Updates Don’t Always Go Smoothly
A simple plugin or platform update can sometimes break your site or cause unexpected problems. Without a recent backup, fixing these issues can be stressful and time-consuming.
Mistakes Happen
All it takes is one accidental deletion or wrong click to lose valuable content or take your site offline.
Your Website Is Your Shopfront
If your website disappears, so does your online presence. Prospects can’t find you, clients can’t get in touch, and your credibility takes a hit.
What Can Go Wrong Without Backups?
- Total website loss from a cyber attack or server failure
- Broken layouts or missing pages after an update
- Lost blog posts, testimonials, or resources
- SEO rankings damaged by downtime
- Expensive and slow rebuilds from scratch
How Often Should You Back Up Your Website?
Best practice is to back up your website at least once a week, and always before making any major changes. If you update your site regularly, daily backups are a smart move. The good news? Most modern tools make this automatic and hassle-free.
How to Keep Your Website Safe
Automate Your Backups
Use a reliable backup plugin or your hosting provider’s tools to schedule regular, automatic backups.
Store Copies Offsite
Don’t just save backups on your hosting server. Use cloud storage or another secure location.
Test Your Restores
A backup is only useful if it works. Test restoring your site every few months to be sure you can recover quickly.
Keep Several Versions
Retain multiple backup versions so you can roll back further if a problem goes unnoticed.
Overcoming Common Objections
- “Our host handles backups.”
Check the details some hosts only keep backups for a few days or don’t cover everything. - “We don’t update our site much.”
Even static sites can be hacked or accidentally deleted. - “It hasn’t happened to us yet.”
All it takes is one incident to cause major disruption.
Ready to Protect Your Website Like You Protect Your Clients?
You wouldn’t risk your clients’ data so don’t risk your own. If you’re unsure about your current backup setup, book a free website review and we’ll help you put robust, automated backups in place.
